Sunday, 21 March 2010 15:12

Many small businesses don't understand the relationship of their web site hosting in their overall SEO strategy. They will often sign up for the cheapest hosting available which can have the affect of reducing what could be a good site to the mediocre because of their hosting company's poor performance.

Google has made it quite clear in their Webmaster Help videos that one of the ranking factors they look for is site speed when ranking sites. Of course, this is but one of many factors, but small business SEO is a matter of building on all the small things to improve your rankings. Hosting is but one of these.

There are two major considerations when looking at whether your hosting service offers appropriate levels of performance.