Indeed, that's a very good question, what is small business SEO all about?

So lets define it in a nutshell. Small business SEO is simply about optimizing your website for the search engines so that you rank as high as possible in the search engine results pages. When we talk about small business SEO, there are two factors, the on-page or on-site ones and the off-page or off-site ones.

SEO is not the mystery it once was. There used to be so many tricks involved, but these days the search engines have got the vast majority of them covered. That's not to say a new one won't come along tomorrow and be successful. But success is a funny thing, particularly when it comes to SEO. If the success is achieved through scamming the search engines, then you can rest assured that it will only work for a while until they build some new code into their algorithms to block the tactic. They usually then penalize the sites using that tactic if it's considered to be scamming, or "black hat" as it's known.