In business, life and most certainly small business seo, there is a old saying that holds quite true. That is, "if you can't measure it, don't do it!".
When it comes to small business seo, the web site changes you make today, the articles you submit to directories and the backlinks you obtain may take some time to filter through to your search engine results. It can take the search engines quite some time to pick up all these changes and then reflect them in your rankings.
Consequently, you need to be keeping a record of the changes you make and any other work you do to improve your rankings. You also need software that will keep a track of your rankings for the various keywords or phrases you are chasing in the search engines.
Over the years, I have used many different pieces of software for managing and monitoring SEO performance on client's sites. Without a doubt, the best of these is the newest kid on the block Market Samurai. Not only will it do your keyword research and provide search levels for particular words and phrases, but it will monitor your rankings for each of these areas which is invaluable in monitoring your SEO efforts.
You can get a free trial of Market Samurai and there are plenty of video training resources. Check out our full Market Samurai Review.
